One of our most enjoyable projects was collaborating with the artist Peled. From our first meeting, we felt a strong connection, leading to a successful and highly enjoyable partnership. Peled, a leading rapper in Israel, brought unique energy and vision to the project. The design language we created was deeply influenced by pop art and the iconic vinyl toys of the rap scene, drawing from American culture. We used bold colors, striking graphics, and playful elements that matched Peled’s vibrant personality and artistic style. The creative process was a dynamic exchange of ideas, blending Peled’s musical influences with our visual expertise. This synergy allowed us to craft a distinctive visual identity that resonated with Peled's music and stood out in the competitive rap industry. Working on this project was about capturing Peled’s essence and translating it into a visual format his fans could connect with. The final result showcased our shared vision and the seamless collaboration between our team and Peled, making it one of our favorite projects.