"Our campaign team was restricted to using only Yankees brand design assets. As a result, we opted for a straightforward approach, highlighting the iconic Yankees logo prominently featured on their popular baseball caps. In our video, we conveyed our messages primarily through visual means. As someone new to American baseball, we developed a deep appreciation for the team's rich legacy and the sport itself through my research. To guide our production team during the shoot, we crafted a compelling storyboard along with comprehensive style guides. Below, you'll find some of the materials utilized throughout our creative process."