Menashe Kadishman® Uprise Falling
Menashe Kadishman® Uprise Falling
Menashe Kadishman® Uprise Falling
This video pays homage to the 'Uprise' statue by Menashe Kadishman. For many Israeli citizens, witnessing the descent of those three gravity-defying circles is quite unsettling. However, experiencing it online often becomes a curious fascination.
This video pays homage to the 'Uprise' statue by Menashe Kadishman. For many Israeli citizens, witnessing the descent of those three gravity-defying circles is quite unsettling. However, experiencing it online often becomes a curious fascination.
Viral Video
Dates: Jan 2013
Viral Video
Dates: Jan 2013
About project
Social Media Fame for Kadishman's Art
In the heart of Tel Aviv's iconic Habima Square stands Menashe Kadishman's renowned sculpture, "Uprise." As a frequent passerby, I often wondered how this impressive work remained so steadfast. I imagined how many others shared this curiosity, and I was inspired to bring this vision to life in a creative and non-destructive manner.
We produced a captivating video that imagines a whimsical scenario of the sculpture defying gravity. After sharing it on social media, the video quickly garnered widespread attention, featured on prominent social media pages and even Israeli television. The tribute celebrated Kadishman’s artistry and his lasting impact. Kadishman, an esteemed Israeli painter and sculptor, was honored with the Israel Prize and was a remarkably humble and inspiring figure, whose work continues to resonate deeply.
Artistry Awakens: Louvre Showcase
Several months after its release, our video tribute to Menashe Kadishman's sculpture "Uprise" received an exciting opportunity to be showcased at The Louvre Museum. The video was featured as the official ident for the “Now You See Me!” event, an annual exhibition in Paris that celebrates and preserves public art.
The event's creators were captivated by our video, finding it a perfect fit for their vision. Reimagined for the exhibit, the video played a central role throughout the event, highlighting the innovative spirit of both the artwork and our tribute.
This recognition at one of the world's most prestigious art venues was a significant milestone, underscoring the impact and reach of our creative work.
Credits
About project
Social Media Fame for Kadishman's Art
In the heart of Tel Aviv's iconic Habima Square stands Menashe Kadishman's renowned sculpture, "Uprise." As a frequent passerby, I often wondered how this impressive work remained so steadfast. I imagined how many others shared this curiosity, and I was inspired to bring this vision to life in a creative and non-destructive manner.
We produced a captivating video that imagines a whimsical scenario of the sculpture defying gravity. After sharing it on social media, the video quickly garnered widespread attention, featured on prominent social media pages and even Israeli television. The tribute celebrated Kadishman’s artistry and his lasting impact. Kadishman, an esteemed Israeli painter and sculptor, was honored with the Israel Prize and was a remarkably humble and inspiring figure, whose work continues to resonate deeply.
Artistry Awakens: Louvre Showcase
Several months after its release, our video tribute to Menashe Kadishman's sculpture "Uprise" received an exciting opportunity to be showcased at The Louvre Museum. The video was featured as the official ident for the “Now You See Me!” event, an annual exhibition in Paris that celebrates and preserves public art.
The event's creators were captivated by our video, finding it a perfect fit for their vision. Reimagined for the exhibit, the video played a central role throughout the event, highlighting the innovative spirit of both the artwork and our tribute.
This recognition at one of the world's most prestigious art venues was a significant milestone, underscoring the impact and reach of our creative work.
Credits
About project
Social Media Fame for Kadishman's Art
In the heart of Tel Aviv's iconic Habima Square stands Menashe Kadishman's renowned sculpture, "Uprise." As a frequent passerby, I often wondered how this impressive work remained so steadfast. I imagined how many others shared this curiosity, and I was inspired to bring this vision to life in a creative and non-destructive manner.
We produced a captivating video that imagines a whimsical scenario of the sculpture defying gravity. After sharing it on social media, the video quickly garnered widespread attention, featured on prominent social media pages and even Israeli television. The tribute celebrated Kadishman’s artistry and his lasting impact. Kadishman, an esteemed Israeli painter and sculptor, was honored with the Israel Prize and was a remarkably humble and inspiring figure, whose work continues to resonate deeply.
Artistry Awakens: Louvre Showcase
Several months after its release, our video tribute to Menashe Kadishman's sculpture "Uprise" received an exciting opportunity to be showcased at The Louvre Museum. The video was featured as the official ident for the “Now You See Me!” event, an annual exhibition in Paris that celebrates and preserves public art.
The event's creators were captivated by our video, finding it a perfect fit for their vision. Reimagined for the exhibit, the video played a central role throughout the event, highlighting the innovative spirit of both the artwork and our tribute.
This recognition at one of the world's most prestigious art venues was a significant milestone, underscoring the impact and reach of our creative work.