For Microsoft’s onboarding campaign, we developed a series of characters to enhance the recruitment experience. These characters represent four worker types—The Creator, The Visionary, The Connector, and The Team Player—based on a study of employee roles. Our characters are featured in various onboarding materials, including stickers, socks, and hoodies, and are integrated into presentations and internal communications.

We aimed to create visually appealing and iconic characters that align with Microsoft’s brand guidelines. By incorporating their color palettes and graphic styles, we ensured the characters were both fashionable and on-trend. Additionally, we included expressive eyes to foster emotional connections with new hires. The final designs not only convey the campaign’s message but also enhance the overall onboarding experience, reflecting Microsoft’s commitment to an engaging and welcoming workplace.