At the Wix Ascend launch event, we led the art team in creating the opening video that introduced the Ascend product to the public for the very first time. We also oversaw the integration of the video with the event setup, which was held in Manhattan, USA.

Ascend enables entrepreneurs, solopreneurs, and small business owners to seamlessly connect with their customers. The platform allows users to promote their websites, manage customer interactions across various channels, run professional marketing campaigns, and capture leads to help convert traffic into sales.

One of the key challenges in this project was creating the "explosion" effect that disassembles each website into the various elements offered by the product, taking into account the unique screen grid designed by Wix's talented team. Beyond deconstructing the website, we also needed to establish a logical flow for the elements and ensure they effectively guided the video.

The event was a great success. We received numerous compliments for our work and thoroughly enjoyed the experience despite the pressures and scale of the event.