Wix ® Motion Brand
Wix ® Motion Brand
Wix ® Motion Brand
Overcoming Design Challenges to Transform Wix’s Marketing Image: From 'Easy & Free' to 'Stunning and Professional'
Overcoming Design Challenges to Transform Wix’s Marketing Image: From 'Easy & Free' to 'Stunning and Professional'
Branding · Commercial · Product & Social Campaign
Branding · Commercial · Product & Social Campaign
Dates: 2017-2018
Dates: 2017-2018
Branding · Commercial · Product & Social Campaign
Dates: 2017-2018
About project
Targeted Wix Ad Campaign
We were tasked with creating motion branding for Wix's marketing video and motion graphics department. At that time, a significant challenge was the absence of design templates, graphic guides, and motion assets. Our main objective was to elevate the company from 'Easy & Free' to 'Stunning and Professional.' One of our projects involved creating a YouTube ad opener for specific web users like designers, photographers, and e-commerce managers. We delivered a 5-second opener that highlighted the Wix product base and targeted a specific vertical. The key design challenge was integrating the brand and product assets with relevant content into one frame, ensuring a smooth transition into the Wix demo commercial.
Full Video Example for E-Commerce Owners
About project
Improving Wix Ads Interface Usability
Wix wanted to enhance the usability of the interface for marketing assets on Wix Ads. The top bar of the Wix editor, for instance, was overloaded with irrelevant content that obscured the Wix logo. We approached the Wix Ads homepage with similar precision. Our task was to maintain the original design while making the Wix logo stand out more. We wanted the logo to be easily identifiable, even in a smaller view.
Complete Ad: Motion Design Showcase
Here is an example of a complete ad that we oversaw, directing the motion design throughout every phase of production.
About project
Graphic Kit for Wix Social Media
Each month, the Wix Facebook page shared a variety of video content. To support this, we developed a graphic kit for the social media team, incorporating insights from Wix's motion brand and current social media trends for ease of use and rendering. We utilized a standard opener graphic design with blue as the primary color.
Kit Showcase in Zero-Gravity Video
Watch the zero-gravity user activity video and see the kit in action, which we managed throughout post-production.
About project
Universal Opener for Wix Commercials
One of the most complex briefs we tackled during our branding sessions was developing a universal opener for Wix commercials aimed at YouTube user acquisition. The challenge was to convey the Wix message in 16 languages while maintaining a cohesive brand identity. After creating numerous versions of the opener and end slide, including a CTA tailored to YouTube's specifications, we selected the version with blue as the primary color. This approach revealed that many users visit Wix’s homepage even after skipping the ad, marking a significant success!
Credits
About project
Targeted Wix Ad Campaign
We were tasked with creating motion branding for Wix’s marketing video and graphics. The major challenge was the lack of design templates and assets. Our goal was to shift the company’s image from 'Easy & Free' to 'Stunning and Professional.' For a project, we developed a 5-second YouTube ad opener targeting designers, photographers, and e-commerce managers. The main challenge was combining brand and product assets into a cohesive frame, ensuring a seamless transition to the Wix demo commercial.
Full Video Example for E-Commerce Owners
About project
Improving Wix Ads Interface Usability
Wix wanted to enhance the usability of the interface for marketing assets on Wix Ads. The top bar of the Wix editor, for instance, was overloaded with irrelevant content that obscured the Wix logo. We approached the Wix Ads homepage with similar precision. Our task was to maintain the original design while making the Wix logo stand out more. We wanted the logo to be easily identifiable, even in a smaller view.
Complete Ad: Motion Design Showcase
Here is an example of a complete ad that we oversaw, directing the motion design throughout every phase of production.
About project
Graphic Kit for Wix Social Media
Each month, the Wix Facebook page shared a variety of video content. To support this, we developed a graphic kit for the social media team, incorporating insights from Wix's motion brand and current social media trends for ease of use and rendering. We utilized a standard opener graphic design with blue as the primary color.
Kit Showcase in Zero-Gravity Video
Watch the zero-gravity user activity video and see the kit in action, which we managed throughout post-production.
About project
Universal Opener for Wix Commercials
One of the most complex briefs we tackled during our branding sessions was developing a universal opener for Wix commercials aimed at YouTube user acquisition. The challenge was to convey the Wix message in 16 languages while maintaining a cohesive brand identity. After creating numerous versions of the opener and end slide, including a CTA tailored to YouTube's specifications, we selected the version with blue as the primary color. This approach revealed that many users visit Wix’s homepage even after skipping the ad, marking a significant success!
Credits
About project
Targeted Wix Ad Campaign
We were tasked with creating motion branding for Wix's marketing video and motion graphics department. At that time, a significant challenge was the absence of design templates, graphic guides, and motion assets. Our main objective was to elevate the company from 'Easy & Free' to 'Stunning and Professional.' One of our projects involved creating a YouTube ad opener for specific web users like designers, photographers, and e-commerce managers. We delivered a 5-second opener that highlighted the Wix product base and targeted a specific vertical. The key design challenge was integrating the brand and product assets with relevant content into one frame, ensuring a smooth transition into the Wix demo commercial.
Full Video Example for E-Commerce Owners
About project
Improving Wix Ads Interface Usability
Wix wanted to enhance the usability of the interface for marketing assets on Wix Ads. The top bar of the Wix editor, for instance, was overloaded with irrelevant content that obscured the Wix logo. We approached the Wix Ads homepage with similar precision. Our task was to maintain the original design while making the Wix logo stand out more. We wanted the logo to be easily identifiable, even in a smaller view.
Complete Ad: Motion Design Showcase
Here is an example of a complete ad that we oversaw, directing the motion design throughout every phase of production.
About project
Graphic Kit for Wix Social Media
Each month, the Wix Facebook page shared a variety of video content. To support this, we developed a graphic kit for the social media team, incorporating insights from Wix's motion brand and current social media trends for ease of use and rendering. We utilized a standard opener graphic design with blue as the primary color.
Kit Showcase in Zero-Gravity Video
Watch the zero-gravity user activity video and see the kit in action, which we managed throughout post-production.
About project
Universal Opener for Wix Commercials
One of the most complex briefs we tackled during our branding sessions was developing a universal opener for Wix commercials aimed at YouTube user acquisition. The challenge was to convey the Wix message in 16 languages while maintaining a cohesive brand identity. After creating numerous versions of the opener and end slide, including a CTA tailored to YouTube's specifications, we selected the version with blue as the primary color. This approach revealed that many users visit Wix’s homepage even after skipping the ad, marking a significant success!