Wix ® X Shaq ®
Wix ® X Shaq ®
Wix ® X Shaq ®
Wix invite all E-commerce owners to participate in our user activity and social engagement video. Submit your online store now for a chance to win an exclusive promotion featuring the legendary Shaq!
Wix invite all E-commerce owners to participate in our user activity and social engagement video. Submit your online store now for a chance to win an exclusive promotion featuring the legendary Shaq!
User Engagement Video · Commercial
User Engagement Video · Commercial
Date: Dec, 2016
Date: Dec, 2016
About project
Designing for Talent: E-Commerce Challenge
E-Commerce stands out as a major focus area on wix.com. During this campaign, Wix aimed to feature prominent personalities as the central attraction. With a tight production timeline post-contract signing, our task was to devise a design framework that would effectively convey the excitement of our talent announcement while leading the art team. Initially, speculation swirled that our talent would be none other than my childhood hero, Arnold Schwarzenegger! However, after days of anticipation filled with Schwarzenegger quotes, the big reveal arrived—it was Shaq! We opted for a simpler design approach from our original concept. Our first step involved a hero photoshoot showcasing our talent. Inspired by our previous video 'Biggest Yankees Fan,' the title frame '#1 FAN' encapsulated all the elements essential for Wix's brand identity. We used red as 'The Wix Voice,' delivering bold messages against a white backdrop, and turquoise represented 'The User Voice.' Ultimately, we successfully met both our deadline and mission objectives.
Credits
About project
Designing for Talent: E-Commerce Challenge
Wix.com focused on E-Commerce during a recent campaign, highlighting prominent personalities. With a tight timeline after signing, I led the art team to create a design framework that captured the excitement of announcing our talent, initially thought to be Arnold Schwarzenegger but turned out to be Shaq. We simplified our approach from the original concept, starting with a hero photoshoot and using bold red and turquoise to convey Wix's and the user's voices. Despite challenges, we met our deadline and achieved our mission goals.
Credits
About project
Designing for Talent: E-Commerce Challenge
Wix.com focused on E-Commerce during a recent campaign, highlighting prominent personalities. With a tight timeline after signing, we led the art team to create a design framework that captured the excitement of announcing our talent, initially thought to be Arnold Schwarzenegger but turned out to be Shaq. We simplified our approach from the original concept, starting with a hero photoshoot and using bold red and turquoise to convey Wix's and the user's voices. Despite challenges, we met our deadline and achieved our mission goals.