Yotpo approached us to create a video celebrating their new partnership with Shopify. They emphasized the importance of a clean, modern design that aligns with their current graphic language. After much discussion, we decided to maintain a minimalist, elegant, and contemporary style. This approach allowed us to subtly highlight the significance of the partnership while keeping the design strong and impactful.

Collaborating closely with Yotpo, we explored inspirations for a classic yet modern design and integrated these elements into the script. A key feature of the video is the circle—an iconic element of Yotpo's logo. This circle guides the viewer through the narrative, appearing as a cursor or as a directional element, reinforcing the partnership's significance.

The video was produced to mark this exciting milestone, showcasing the enhanced integration between Yotpo’s technology and Shopify’s platform. This multi-year partnership promises to drive innovation in marketing solutions for brands and signifies a major advancement for both companies.